Interbike has announced their new event… an Outdoor Demo for the east coast.It’ll be held in Providence, Rhode Island on October 21 and 22.This is a pretty interesting choice for the Nielson folks and I can’t help but wonder if it’s partly in response to Eurobike’s various plays for the US market.As you know, there was a whole lot of hoopla over Eurobike launching their own event here in the states last year.  There was a big announcement and then no info and then a weird partnership with Sea Otter that played out to be pretty pointless.  One of the main comments that consistently came out of all this is the thought that Eurobike should do something on the east coast to cover folks on this side of the country and  to better rival Interbike.Since Eurobike is doing a fantastic job dragging their feet, my guess is this is a move by Interbike to test the east coast tradeshow idea.  Putting on an Outdoor Demo is much cheaper, easier and safer (image-wise) than a full blown tradeshow.  If it goes well, then expand it.  If no one shows up, then you don’t have to do it again and it’s no big deal.  Either way it’s a preemptive strike to someone else (read: Eurobike) doing their own show. 

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