I spent some time talking with Tim Parr and Sky Yaeger of Swobo about their new line of bikes. I really like what they have to say and what they’re trying to do. Being careful not to trash the rest of the industry, they make their thoughts known on where they believe a big mistake is being made.

Bikes are transportation and should be a form of self expression. This is something that can’t be easily found in an industry where bikes are created for more and more niche uses and every downtube, rim and post has a different name and logo on it. Their goal is to build a bike that is clean, cool and useful and put that bike in the hands of people that will use it get to work, the bar or a buddies house.

In fact, Sky is shying away form the word “commuting”. Although that technically means just getting where you’re going, it has the connotation of going to work. They want bikes to be used for more.

So is it an “urban” bike? A bike “to get around on”? Or is this me just trying to find a pigeon hole to put it into?

Not sure, but the Swobo bikes are cool and not overly expensive. If you’re looking to get a bike that can get you from point A to B and you’re not into that normal industry stuff… you should check them out.

This entry was posted on Saturday, April 14th, 2007 at 10:34 am and is filed under Crooked. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.